AI VISIBILITY
Make it easy for AI to describe your business accurately.
Customers increasingly meet your business inside an answer. AI visibility is the work of making the facts behind that answer clear, consistent and supported by evidence.
No company can guarantee recommendations from independent AI platforms. We improve the conditions that make them likely, and report what we observe.
BUSINESS KNOWLEDGE NETWORK · SELECT A STAGE
Coherent business identityONE CONSISTENT, EVALUABLE PROFILE
Customers no longer search the way your website assumes.
Select your sector to see how the question has changed, and which facts the answering system needs to find.
THEN · A KEYWORDAccounting firm Toronto
NOW · A QUESTION WITH REQUIREMENTS“Which Toronto accounting firm has experience helping manufacturers with cross-border tax planning?”
LOCATIONINDUSTRY EXPERIENCESPECIFIC SERVICEPROOF
The system needs stated industry experience and named expertise, not a services list.Visibility is built from claims that can be checked.
STATE 01 · WEAK CLAIM“We are a leading provider of innovative business solutions.”
— UNVERIFIABLE— NO SERVICE NAMED— NO AUDIENCE
Nothing here can be verified, matched to a requirement or repeated by a system. Every competitor could publish the same sentence.EVIDENCE THE CLAIM CAN DRAW ON—Clear service documentation—Named expertise—Demonstrated projects—Original analysis—Client-approved case studies—Credentials—Consistent external references
WHAT TYPENORTH BUILDS
SIX WORKSTREAMSSix workstreams behind accurate description.
WS 01
Business Entity Foundation/Company identity review/Name, address and contact consistency/Leadership and expertise information/Location and service-area clarity/Company history and credentials/Important external profiles
WS 02
Website Clarity/Service-page structure/Industry and audience pages/About and leadership content/Frequently asked questions/Case-study framework/Contact and location information
WS 03
Technical Foundations/Crawlability review/Site architecture/Internal linking/Structured data where appropriate/Page metadata/Canonical information/Performance and accessibility considerations
WS 04
Authority Content/Original business analysis/Expert guides/Research-supported articles/Practical playbooks/Case studies/Business questions and answers/Video and transcript content
WS 05
External Authority/Review strategy/Relevant business directories/Industry associations/Media and publication opportunities/Partner and supplier references/Consistent company profiles
WS 06
Monitoring/Branded search monitoring/Search visibility/AI-answer observations/Source and citation tracking/Content performance/Website conversions/Changes in business information
What we control, and what no company controls.
TYPENORTH CAN IMPROVE+Website clarity+Technical structure+Business information+Content quality+Demonstrated expertise+Supporting evidence+External consistency+Monitoring and reporting
NO COMPANY CONTROLS−Whether an AI platform mentions a business−The wording of an AI-generated answer−Which sources an AI platform selects−Algorithm changes−Competitor activity−Guaranteed rankings or recommendations
MONITORING
SAMPLE DASHBOARD · DEMONSTRATION DATAReported monthly, in plain language.
BUSINESS-INFORMATION COMPLETENESS72%
SAMPLE VALUE
PRIORITY SERVICE-PAGE COVERAGE8 / 12
SAMPLE VALUE
STRUCTURED-DATA STATUSPARTIAL
ORG + SERVICE PRESENT
BRANDED SEARCH ACTIVITY—CONNECT SEARCH CONSOLE
CONTENT PUBLISHED / UPDATED6 / 3SAMPLE MONTH
AUTHORITY SOURCES DEVELOPED4SAMPLE VALUE
AI-ANSWER OBSERVATIONS11LOGGED, NOT GUARANTEED
WEBSITE TRAFFIC—CONNECT ANALYTICS
AI-ANSWER OBSERVATIONS · LOGGED, NOT GUARANTEED
ASSISTANT ADESCRIBEDServices and service area stated correctly. Leadership not mentioned.
ASSISTANT BPARTIALCompany named, but described with an outdated service list.
ASSISTANT CNOT PRESENTCompetitors returned instead. No mention observed this month.
SEARCH AI PANELPARTIALContact details pulled from a third-party profile rather than the website.
SIX PHASES
01AssessReview how the business currently appears across its website, search results, AI platforms and important external sources.
02ClarifyDefine the company identity, services, audiences, locations and expertise.
03StructureImprove website architecture, business information, content relationships and structured data.
04DemonstratePublish useful expertise, case studies, answers and evidence.
05StrengthenImprove relevant profiles, reviews, mentions and external consistency.
06MonitorTrack meaningful changes in discovery, visibility, engagement and qualified inquiries.
Does your business need AI visibility work?
SELF-CHECK
0OF 10 SELECTED
Select the statements that sound like your business. Nothing is stored.Request an AI Visibility Assessment
ENGAGEMENT · AI VISIBILITY SPRINT01AI visibility assessment02Business entity review03Website and content audit04Service-information architecture05Structured-data planning06Authority-content roadmap07External-consistency review08Reporting dashboard09Prioritized implementation plan10Team briefing
FREQUENTLY ASKED
Honest answers about AI visibility.
Answers are drafts pending legal review before launch.Find out how AI describes your business today.
The assessment reviews your information, evidence and consistency, and returns a prioritized plan.